COMMERCETOOLS FOR FASHION & LIFESTYLE

A perfect fit for the style of the times

Your customers crave newness. Constantly. commercetools Composable Commerce empowers you to continually deliver experiences as unique as your brand across all channels and touchpoints. Innovate, make updates and changes quickly and easily, without compromising on speed, security or scalability.

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Fashion model in a large purple hat, yellow long-sleeve top, and flowing purple and orange pleated skirt against a light purple shape background.

The future-proof solution for a fast-moving industry

With customer expectations higher than ever, digital transformation is no longer optional. It’s critical for fashion and lifestyle brands that want to stay ahead of the curve. Omnichannel experiences that allow customers to switch seamlessly from one channel to another, personalized offers, payment and delivery options — all of these require the flexibility and agility made possible with composable commerce.

With commercetools for Fashion & Lifestyle, you get all the tools you need to deliver seamless digital commerce plus industry-specific features to enable you to create outstanding shopping experiences that delight customers, drive conversion rates and grow revenue.

In this day and age, shoppers expect performant sites. For me, if it’s taking too long to load, I’m just gonna move on. And, actually, I lose my confidence in the site and the brand. And so as you're looking for your overall commerce solution you have to make sure of that, which [for us] is commercetools.

JOHN MUTTER

VP, CUSTOMER APPLICATIONS, EXPRESS

We are now saving time and money in eCommerce. We have a lot more design options. And, now our focus is entirely on the shopping experience of our customers.

MATTHE WOOSLEY

GLOBAL PRESIDENT, 66°NORTH

When we looked at our objectives and business needs, we did not find a single platform solution that fit the bill. commercetools Composable Commerce offered a solution that met our needs, allowed continuous flexibility for future needs and gave us access to all the best-of-breed platforms for our end-users.

CARINA TON MICHEAL

GROUP HEAD OF TECHNOLOGY, APG & CO.

Long lead times often meant the world had moved on by the time we'd implemented a change. Today, with our microservices model, we have over 40 agile product teams who build and run their own services. This just gives us much more business agility so we can pivot to our business priorities as required.

SIMON FULFORD

DELIVERY & OPERATIONS MANAGER, JOHN LEWIS PARTNERSHIP

Stay ahead of the curve

Happy shoppers convert into higher sales.

Personalized, omnichannel experiences create a synergy that drives customer engagement and satisfaction, boosting loyalty and positioning your brand for sustained success in an increasingly digital, interconnected world. With the unparalleled flexibility, systems interoperability and built-in security commercetools delivers you can easily and quickly embrace the newest digital technology and the latest shopping trends — ensuring your customers always love buying from your brand.

Innovate with confidence

Swiftly adapt to trends and changing consumer behaviors, ensuring you can continually differentiate your brand to retain a competitive edge.

Embrace scalability

Product drops, new releases and holidays are the lifeblood of commerce. Auto-scaling easily handles traffic spikes, building trust and driving up revenues.

Localize experiences, globally

Customized sites that reflect different markets boost customer loyalty, delivering more personalized recommendations, content and offers.

Migrating to a new cloud infrastructure for composable commerce has had a significant impact on the performance and scalability of our online store and, ultimately, our business success. The freedom to innovate is one of the key benefits we've experienced. With a composable commerce infrastructure, we can experiment with new technologies and features without being limited by the constraints of a monolithic platform. This has allowed us to quickly and easily develop new products, services or features that meet the changing needs of our customers, without having to go through a lengthy development process.

PAUL RODGERS

CO-FOUNDER AND OPERATIONS DIRECTOR, CARGO CREW

Always in Style

Future-facing brands put one thing first. Customer experience

Quickly tailor your brand across geographies. Personalize multiple storefronts around the globe and have the confidence to experiment, test new markets and scale on demand during large traffic spikes.

400%

Faster time to Market¹

75%

Repeat Purchase Rate²

35%

Lower TCO³

+50%

Transactions per Minute⁴

Composable commerce. The must-have solution for Fashion & Lifestyle

No longer a trend, it’s the timeless choice giving you the flexibility and scalability you need, powered by a component-based, cloud-native and technology-agnostic platform.

Flexible product catalog and search

Seamlessly access and manage all your product data through a versatile, dynamic interface that easily handles even the most complex catalogs.

Powerful pricing and promotions

Configure pricing and promotions strategies in just a few clicks. From country-specific prices to discounts on bundles, gain more revenue out of customers with pricing and promotions strategies tailored to them.

Intuitive business management

Manage all things commerce for your product catalog, prices, carts, orders and more in the Merchant Center. Manage multiple business models — B2C, B2B and D2C sites — through a single backend.

Streamlined checkout

From carts to order management to payments: View and manage the entire checkout journey from one solution. Easily integrate with major PSPs, customize shipping and tax settings and enable shopping lists or wishlists to keep customers coming back.

Omnichannel and Internationalization

Go local, go global or go across channels. Easily create tailored — yet unified — experiences across all your touchpoints, brands, markets and regions. Different languages,currencies, taxes on different sites, all centralized on a single commerce platform.

Digital Storefronts

Frontend-as-a-service (FEaaS) that gives you all the tools to deliver stunning digital storefronts faster while handling all the intricate infrastructure details. Seamlessly connected with commercetools B2C and B2B Commerce, your digital storefront is poised for success.

Accelerate time to value

Security. Scale. Speed.

Tap into digital opportunities to engage customers while accelerating your composable implementation. Ready-to-use components, flexible data models and comprehensive documentation help you deliver a modern commerce experience faster.

The only commerce vendor choice for businesses that see agility as essential.

Gartner Peer Insights