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Convert every customer.

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platform built for enterprise growth.
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ELECTRONICS
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AUTOMOTIVE
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WHOLESALE
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HEALTHCARE
Danone logo with globe and text 'One Planet. One Health.'
FOOD & GROCERY
Dawn brand logo in dark blue text.
FOOD & GROCERY
Interflora logo with a stylized figure holding flowers.
RETAIL
Jaycar company logo
RETAIL
Loomstate brand name in bold, uppercase letters.
FASHION & LIFESTYLE
NBCUniversal logo
MEDIA & ENTERTAINMENT
Purple brand logo in bold lowercase letters with a stylized letter P.
RETAIL
Ulta Beauty logo with stylized swoosh underlining 'ULTA'.
RETAIL
Wild Fork brand logo featuring the text 'Wild Fork' in bold black letters.
Food & Grocery
Woolworths logo with stylized double 'W' symbol.
Food & Grocery
Zoro company logo.
INDUSTRIAL AND GENERALBUSINESS

Powering commerce for global enterprises.

From retail and healthcare to B2B manufacturing, food and grocery, leading businesses across all industries choose commercetools.
retail
L.L. Bean
$10M revenue unlocked by 100+ enhancements.
Smiling couple walking two golden retrievers on leashes along a sandy beach with ocean waves in the background.
Smiling couple walking two golden retrievers on leashes along a sandy beach with ocean waves in the background.
The American outdoor apparel retailer launched 100+ enhancements, which translated into $10 million USD in incremental revenue.
How it was done
Food & Grocery
Dawn Foods
Sales orders doubled. 50% online buyers.
Variety of five donuts with different icings and toppings placed on and around a black cooling rack on a gray surface.
Variety of five donuts with different icings and toppings placed on and around a black cooling rack on a gray surface.
The manufacturer and distributor of breads and baked goods doubled sales orders, with 50% of buyers registered to buy online.
How it was done
Books & Media Retailer
ARK Bokhandel
25% revenue lift. 15% conversion boost.
Two books with green background, one titled '2 OM GANGE' featuring a woman holding a plate of food, the other titled 'The Secret' by Dan Brown with a clock image.
Two books with green background, one titled '2 OM GANGE' featuring a woman holding a plate of food, the other titled 'The Secret' by Dan Brown with a clock image.
Norway’s favorite bookstore chain increased revenues by 25% within the first month of launch — and boosted conversion rate by 15%.
How it was done
Consumer Electronics
Bang and Olufsen
60% increase in conversion rate.
This Danish luxury electronics manufacturer unified its digital flagship store — driving a 60% increase in conversion rate.
How it was done

The platform powering enterprise growth at scale.

Proven performance. Enterprise-ready. Built for growth.
+$75B
Annualized GMV processed at +60% YoY growth
+500M
Annualized orders processed (+55% YoY)
+140M
SKUs managed across 600+ global enterprises
+1B
Customer records processed

Unified commerce solutions for every business model.

B2C Commerce
High-converting experiences. For humans and AI

Deliver seamless, intelligent shopping journeys.

  • Drive conversions across every channel, brand and market.
  • Power it all with a unified commerce foundation
  • Built for speed, scale — and what's next
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Explore B2C Commerce
B2C
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B2B Commerce
Automate complexity. Accelerate revenue.

Transform B2B buying with enterprise-grade commerce

  • Streamline procurement and simplify operations.
  • Deliver a frictionless buyer experience that fuels growth.
  • Reduce total costs of ownership (TCO)
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Explore B2B Commerce
B2B
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B2X Commerce
Every business model. One powerful platform.

Run B2C, B2B, B2B2C, D2C — all from a single, unified system.

  • Eliminate disparate platforms, and cut costs and complexity.
  • Scale faster, adapt instantly.
  • Bring every revenue channel together to grow faster.
Laptop, smartphone, and card payment device displaying an online furniture shopping website with a gray sofa and wooden table.
Explore B2X Commerce
B2X
Laptop, smartphone, and card payment device displaying an online furniture shopping website with a gray sofa and wooden table.

The foundation for agentic commerce.

Everything you need to build, launch and scale AI agents that drive growth.
Be discoverable and shoppable on GenAI channels
Connect your catalog, pricing, and checkout to ChatGPT and other GenAI platforms while maintaining full brand control. Let consumers find, compare, and buy your products wherever they shop with AI.
Personalize experiences. Build loyalty.
Use unified customer data and real-time shopper signals to dynamically personalize journeys, recommendations and promotions that keep customers coming back.
Automate smarter — with control built in
Define rules, orchestrate data streams and enforce compliance across workflows in a secure, production-ready environment for your AI agents.
Close-up of a man with a beard wearing a yellow shirt pointing directly at the camera.E-commerce interface showing pink Lightweight Air Trainers with color and size options, prices from Contoso and Worldwide Importers, customer reviews praising comfort and durability, and a price tracking section with discount goals and alert settings.

Insights for smarter commerce.

Access the latest guides, reports and resources to stay ahead.
Pivotal Trends and Predictions in B2B Digital Commerce in 2026
Report cover titled 'Pivotal Trends and Predictions in B2B Digital Commerce in 2026' with an image of a woman interacting with a digital holographic interface.
Read the Report

Discover the key trends shaping the future of B2B commerce in our annual report.
Migration Report
Cover of a report titled 'The State of eCommerce: Replatforming and Migration Trends for 2025' with a man standing against a colorful gradient background.
Read the Report

Migration Report
Navigating the Agentic Commerce Era On Your Terms
Cover of a report titled 'Navigating the Agentic Commerce Era On Your Terms' featuring a digital illustration of a person interacting with floating icons.
Read the Report

Navigating the Agentic Commerce Era On Your Terms

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