How to Drive Change and Break the Status Quo in B2B Organizations
About the webinar
Most B2B organizations know they need to modernize their digital presence, but legacy systems, risk aversion and misaligned priorities often keep them stuck.
In this webinar, experts from commercetools and 10 Ops uncover how B2B organizations can move from inertia to action — and ensure successful digital transformation.
Learn how to challenge the status quo, secure C-level buy-in and de-risk digital transformation through incremental pilots — all with practical, actionable insights.
What you’ll learn
- Why B2B transformation stalls, from outdated tech to fear of change.
- 5 strategies to break the status quo, with a deep dive into value audits.
- How to secure C-suite buy-in.
- The starting point: Use low-risk pilots to validate and grow with confidence.
About the Speakers
With over a decade of experience across product and marketing teams in the tech world, Julia specializes in creating innovative, customer-first strategies and driving cross-functional growth and go-to-market initiatives.
Martin brings extensive leadership experience in digital strategy and operational excellence. He partners with organizations to drive disruption, uncover new opportunities, and thrive in rapidly evolving markets.
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